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The African Public Relations Association President, Mr Yomi Badejo-Okusanya, popularly known as YBO, has called on stakeholders in the world to recognize the importance and value of PR in every organisation, business and nation at large. 

The president made this call as part of  celebrations for the first ever ‘World PR Day’ charging practitioners to push forward the agenda of PR in their daily dealings. ‘PR needs PR’ he said.

Whilst the World PR Day was inspired by a need to present a unified global agenda to make the world understand and better utilize PR,  YBO calls on organisations,  leaders, nations, policy and decision makers to never overlook the value that PR brings to the table. He further stressed that even though the profession is gaining grounds, many do not understand its core value, scope and functions. For instance, PR is different from Journalism but both work together to achieve great results.

“Many still bear in mind that PR is only about press releases and organizing events whilst those with an understanding of the weight PR professionals pull as a result of their expertise have yielded great results for themselves” he said.

The APRA President also added that the decision to set aside a day for PR and a unified global agenda is indeed a welcome development stressing that, for the past 33 years, African Public Relations Association has been able to gather PR Practitioners in Africa and recently across the globe under one roof to push forward the agenda of PR,  the profession itself and discuss issues, trends and solutions to PR needs.

“I am delighted because this day speaks to the fact that our effort is yielding results in ways that will take the profession to the level where it belongs and better utilized by organisations, businesses, nations, brands, individuals, decision and policy makers”. Truth is, everybody needs PR. It is part of our daily lives and PR is about telling a compelling story! This call for unity on a day such as this will bring about great opportunities and collaborations that will be beneficial to our profession in the long run.

Following the rise of digital communications, PR itself and professionals must adapt and incorporate the trends that come with it for the desired recognition across the globe.

One Africa and happy World PR Day!

Agriculture, Economy

The Nigerian Export Promotion Council (NEPC) says it is working on plan to export cashew nuts directly from the South-East, in line with the Federal Government’s policy on diversification.


The Executive Director of the council, Mr Olusegun Awolowo, made this known in Enugu during a workshop organised by the council for stakeholders in the cashew value chain that NEPC had developed what it called “Zero-Oil Plan”, an initiative for boosting foreign exchange earnings through the non-oil export sector.


Represented by the South-East Regional Coordinator of the council, Mr Arnold Jackson, he said the initiative had set a long term goal of earning 20 per cent of Nigeria’s Gross Domestic Product from non-oil exports.


“The initial target is to exceed US$30 billion in non-oil exports over the next 10 years, add extra US$150 billion to Nigeria’s foreign reserves and lift at least 20 million Nigerians out of poverty,” he said.


Awolowo said the council also had the ‘One-State One-Product’ programme, which was developed to ensure that each state focused on at least one product to develop for export.


He said that under the programme, Enugu State indicated cashew and palm oil as its main and alternate products.


The NEPC boss said that cashew remained an important agricultural commodity in the state.


“We, therefore, require the collaboration of the state government and other stakeholders to develop exportable products from cashew,” he said.


He said that cashew had the potential to significantly affect Nigeria’s foreign exchange.


According to him, the country is the second largest producer of the nut with an annual production of 350,000 metric tons.


“We have a long way to go to be able to meet local demands and export,” Awolowo said.


He called for the establishment of an aggregation centre in the zone, where cashew nuts could be graded and checked for quality assurance.


“The quality issues have to be resolved because what sells products is the quality assurance,” he said.


In a lecture, the National Auditor, Cashew Farmers Association of Nigeria, Mr Ferdinand Eze, said that Enugu state was producing  20,000 metric tons of cashew nuts per annum.


Eze said that the figure was a far cry from the capacity of the state, considering the huge cashew investment made in the area by former Premier of Old Eastern Region, late Dr Michael Okpara.


He said that most of the cashew trees were over 40 years and had become old, hence the need to plant new ones.


In a goodwill message, the Enugu State Commissioner for Agriculture, Mr Mathew Idu, said the state had comparative and competitive advantage in cashew production over other cash crops.


Idu, however, said that cashew farmers in the state had yet to reach their optimum potential in cashew production.


He gave assurance that the state government would assist the farmers and other stakeholders along the value chain.