It celebrates Made-In-Nigeria Ambassadors across industries in the country and recognizes organizations that are at the forefront of promoting the best of the country to the world.The initiative is positioned to change the negative narratives about Made-In-Nigeria and set the stage for promoting the best of Nigeria to the world by identifying credible individuals annually through popular opinion poll from various sectors that will include; Entertainment, Banking, ICT, Energy, Agriculture, Automobile, Manufacturing, Sport, SME, Fashion, Government that will fly the flag as Made-In-Nigeria Ambassadors for the year. M-I-NA will work with correspondences from relevant media beats and stakeholders across the country to unveil credible Ambassadors from the various sectors. The general public will also be able nominate Made-In-Nigeria Ambassadors on the dedicated website.
Made In Nigeria Ambassador of the Week
Genevieve Nnaji is a Nigerian actress, producer, and director. She won the Africa Movie Academy Award for Best Actress in a Leading Role in 2005, making her the first actor to win the award. In 2011, she was honoured as a Member of the Order of the Federal Republic by the Nigerian government for her contribution to Nollywood. Her directorial debut movie, Lionheart, is the first Netflix Original from Nigeria, and first Nigerian submission for the Oscars.
The Made-In-Nigeria Ambassadors (M-I-NA) initiative is a product of research and public opinion surveys. It is designed to bridge the perception gap facing Made-In-Nigeria as a brand both within and outside the country. The concept is majorly the outcome of resolutions from the 5th Lagos Public Relations Stakeholders’ Conference, Themed: Addressing Reputation and Communication Challenges of Made-In-Nigeria held on Thursday, August 30th, 2018 at the Agip Recital Hall, MUSON Centre, Onikan, Lagos. The well-attended conference, organized by Addefort Limited in collaboration with the Nigerian Institute of Public Relations, Lagos, resolved that concerted efforts must be made to promote the best of Nigeria to the world.
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