Lagos PR FEST: DGN joins growing number of partners

As Lagos PR Fest gathers momentum, the Directors’ Guild of Nigeria (DGN) has joined the growing list of partners for the weeklong event themed, *Communication and Culture – Reawakening Our Unique Heritage.*

This partnership was solidified during a courtesy visit to the office of the Directors’ Guild of Nigeria (DGN) in Surulere, Lagos, on Monday, 10th June 2024, by the executive council members of the Lagos Chapter, Nigerian Institute of Public Relations (NIPR).

During the visit, the Chairman of the Lagos Chapter of NIPR, Mrs. Comfort Obot Nwankwo, outlined the activities lined up for the 60th Anniversary celebration of the Institute and the Chapter’s weeklong program, PR Fest. She sought DGN’s support and partnership for these activities. Mrs. Nwankwo noted that DGN, an organization that has been at the forefront of promoting Nigeria’s culture and heritage, is rightly positioned to partner with NIPR.

In response, the President of the Directors’ Guild of Nigeria (DGN), Dr. Victor Okhai, expressed the Guild’s readiness to partner with the Institute for the success of PR Fest. He congratulated the Institute on its Diamond Anniversary celebration and noted that DGN would also be celebrating its 25th anniversary in November this year.

Highlights of the upcoming PR Fest include a Media Tour of Lagos and a documentary showcasing Lagos’s beauty as a strategic tourism destination and a major centre of cultural convergence. Other activities will include a Public Relations Practitioners’ Cocktail Evening featuring a cultural parade and performances, networking with industry partners and experts, the Lagos PR Sports Festival, a Health Awareness Walk, a Health Talk, and Health Check sessions. Additionally, there will be a special mentoring session for students and upcoming Public Relations professionals focused on the ethics of public relations and our unique cultural values.

The Directors’ Guild of Nigeria is a professional body for directors involved in the creative sector (Film/Television/Stage) in Nigeria. The Directors’ Guild of Nigeria is the apex guild in the audio-visual sector of the creative industries.

Founded in 1963, the Nigerian Institute of Public Relations (NIPR) is a non-governmental, not-for-profit professional body of Public Relations practitioners chartered (by Decree 16 of June 1990, now an Act of Parliament) to regulate and develop public relations practice in Nigeria. Lagos State is the premier chapter of the Institute, accounting for nearly 60 percent of public relations practitioners in the country. It organizes the annual Lagos Public Relations Fest as the flagship event for communication practitioners to set the agenda and deepen relationships with key stakeholders in exciting ways.