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The Made-in-Nigeria Ambassadors (M-I-N-A) initiative, a product of research and public opinion survey, is designed to bring a fresh breath and reduce the negative perception facing made in Nigeria products within and outside the country. The concept is the outcome of resolutions from the fifth Lagos Public Relations StakeholdersÂ’ Conference, themed: Addressing Reputation and Communication Challenges of Made-in-Nigeria, held at the MUSON Centre, Onikan, Lagos in 2018. The well-attended Conference, organized by Addefort Limited in collaboration with the Nigerian Institute of Public Relations, resolved that concerted efforts must be made to promote the best of Nigeria to the world.

We are pleased to invite you to participate in the Youth Entrepreneurship Challenge, as a part of the M-I-N-A Initiative to encourage and promote our unique talents, products, and values to the world.
The M-I-N-A Youth Entrepreneurship Challenge is a competitive initiative to stimulate creativity, leadership, and entrepreneurial spirit among Nigerian Youths. It will identify, unveil and celebrate young talented entrepreneurs as Made-in-Nigeria Ambassadors.
As you are aware, the sustainable development of any nation is majorly dependent on its ability to engage the youths in productive activities and putting their creativity and energy to profitable use.
The Annual M-I-N-A Youth Entrepreneurship Challenge will draw entries from students in tertiary schools across the country which will be judged by a panel of experts that includes business leaders and successful entrepreneurs across the country. Winners will benefit from the FATE Foundation's Next Economy Program as part of development and mentorship platforms. It is expected to become an annual platform for sustainable engagement and empowerment of the youth.

  • To boost positive engagement and business thinking.
  • To stimulate profitable business ideas.
  • To develop creativity and leadership among youths.
  • To promote learning and access to profitable ideas.
  • To reward innovative business ideas among Nigerian Youths.

The M-I-N-A Youth Entrepreneurship Challenge starts with the upload of pitch entries on the competition portal by graduates within the age of 30years and students in tertiary schools across the country from Monday, June 14th to Monday 28th, 2021.
Entries will be screened to shortlist winners for regional auditions which will produce finalists for the grand finale in Lagos on Friday, August 13, 2021..
Finalists will vie for the grand prize and awards, competing against the best of other young entrepreneurs from across the country.
This will be judged by a panel of experts that includes business leaders and successful entrepreneurs.
Finalists have a chance to win seed capital they can use to grow an existing business, launch a new business, or pursue educational goals.
Winners will be recognized as Made-in-Nigeria Ambassadors.

  • An opportunity to connect with the Nigerian youths.
  • Use the platform to promote the interest of partners.
  • Recognize partners in all communication materials.
  • Partners will enjoy media promotion on the M-I-N-A Blog @
  • Media partners will give massive awareness to the project.
  • The project will be given special promotional sponsorship on social media for global audiences.

M-I-N-A is managed by Addefort Limited with support from private and public institutions. Addefort is a Consulting Partner to the Nigerian Institute of Public Relations. The Company is also the Founder and Co-organiser of the highly celebrated annual Lagos Public Relations StakeholdersÂ’ Conference; established in 2014 as a bridge-building talk-shop for stakeholders to interact, discuss and proffer solutions to the socio, political and economic challenges plaguing our nation.
Kindly contact us on 08061175653 or email:, for more information.